Today we’re going to blow the red roof off of one of my favorite topics – FUNNELS!!!
Do you know how EXCITING this is? Do you know the absolute POWER you have when you use sales funnels? I’m talking golden balls of nuclear orbs shooting out of the palms of your hand like a freaking superhero! I’m talking absolute control of your income using a simple system that organizes your message in a way that gets the most reaction and results.
With funnels, you have absolute control over the flow of your business and the ability to quickly identify where you need to make tweaks and then change them instantly!
*More results- Faster!
Never before in the age of the internet has it been so easy to make money!
There are seven essential steps that need to be taken in sequential order to ensure that the funnel is a success. So hold on to your pantalones, we’re going to run through them right now!
Let’s go through the sales funnel’s stages.
Step 1: Copywriting comes first!
If your funnel is the sexy, sophisticated female CEO walking into the room, then your copy is the style that gets her noticed first. Her message is powerful and instantly turns heads.
It’s much easier to design the funnel when you have all the copy written out first. That’s because you need to understand what message you’re sending before you design it. You wouldn’t talk about dry cleaning and create a funnel designed around a pharmacy, right? The copy is the roadmap and nuance to the design.
Get out of the damn editor, already!
I say it all the time that people get into the editor way too soon. You can’t design your funnel without knowing what kind of content you’re going to put in there. So if you don’t know exactly what you’re doing, or what you’re building how can you expect to convey your message and lead others to handing their money over to you?
What’s the strategy? What’s the offer? What’s the price? What’s the follow up? What’s the urgency?
All of those questions get answered when you write the copy first.
Now, in my experience, the copy always needs to be tweaked a couple of times. I find that the copy does have a few revisions even once it’s inside the funnel, but you can at least start to see it up in lights and you can move through it a lot quicker.
Without the copy written first, you’re going to go absolutely crazy. You’re going to spend way more time than you need to if you don’t do this first. And if you’re working with clients, it’s a nightmare.
Building funnels is really easy, so go ahead and get that copy nailed down first.
Step 2: Wire Framing Out Your Sales Funnel
What do I mean by wireframing? In ClickFunnels, you already have headers and middle sections and banners and other pieces, and you’re going to have a footer, right?
So when we put together a branding board for ClickFunnels, we assist with the backgrounds to help distinguish different sections. We’ve usually got three different section backgrounds that we’d like to interchange throughout the build of a page, and we also have the icons and the favicon, etc., that are unique to ClickFunnels to help with the design.
So you’re going to go into the editor and you’re going to wireframe it out. You’re going to have an image, a video, and several sections, a headline, etc. You can go in and set placeholders for all the sections so you can see what the design looks like. If you’re creating funnels for clients, you could show them at this time.
Wireframing is a great idea to see early on if there will be any obstacles before building out the funnel. It allows you to see where everything is going to sit, and whether you need to tweak and change anything.
It’s best to do this early on so you can anticipate any changes needed.
Step 3: Designing Your Funnel
The best strategy is to design the biggest and hardest page first, and then carry through the design elements into all the other pages. Once you get an idea of what your elements look like, split them up based on how it looks to the eye and how it makes sense in the flow of the funnel.
Then you carry that design throughout the rest of the funnel. The process has a deliberate strategy to it. Make sure that when you determine what you’re putting in the header and footer and apply it to each page, lest it gets forgotten. Also, you can save sections and rows and put them in other pages. This makes the design process go much faster.
Be sure to look at it several times and walk away from it before deciding on the final draft. And once you have run the ad live, be open to changing it and testing it again.
Design and copy go hand-in-hand. The message is in your copy, but the design is a visual representation of your copy. Make sure you’ve spent a considerable amount of time reflecting on the right design for your funnel. The colors, fonts, and placement all have a psychological effect on your prospects’ perception and how they see what you’re selling.
Step 4: Setting Up Integrations
Some people try to put the integrations in the first round. But what if you’re switching pages and you don’t know what you’re doing? What if you change your mind and decide to start over? What if you want to change directions? You’ve just wasted a good amount of your time.
If you don’t do these steps in this order, you’re going to really run into trouble. You want to add your domain, your payment and your email integrations here after you’ve done the design.
There are a couple of reasons for it.
Every time, no matter how prepared I am going into a funnel built for myself or my clients, I know that there are changes. There always seems to be a change, even for me, so it’s nice to have the domain and the email and the payment integrations here so that I can finalize my domains, my urls, and my path at the end so that I’ve got that saved.
They’re clean, and they’re all ready to go because that’s the address that you’re sending people to. So it’s got to be clean, it’s got to make sense, and it’s got to be something that you can copy and paste and put it in your spreadsheet.
Step 5: Product Setup in Clickfunnels
What do I mean by product setup? Well, on your order page in the funnel, there’s a product tab you need to go in and get your products set up.
You’ll already have your Stripe and email accounts integrated. That’s on the product tab. There are a few other little things inside the product tab you don’t see on other order or funnel steps. So the order pages are very unique. You want to be sure that the integration is already done, then you can go in and add your product.
Then you can load your products and service packages at this time. Be sure the product description copy for your products are pre-written in the first step. This saves you a bunch of time and keeps your focus within the proper steps.
Basically, anything that needs to be integrated should be done at this step. Believe me, it’s so much easier when you focus on one of these steps at a time, especially if you have tech questions as you’re going through the process.
Step 6: Email and Follow-up Strategy
You need to think through your strategy. Once you have figured out your offer and what you’re doing, you need to ask yourself, “okay, if they take this step and not take that step, how am I going to follow up? What is going to come next? Is there another funnel, etc.?”
And you need to set up all that segmentation at this point. One of the popular examples is what we call an abandoned cart sequence.
If somebody opts in but doesn’t purchase, you can then retarget them later and offer a special price. Offer some urgency and scarcity, or you could just let them know that this is going to disappear soon.
Again, it’s your strategy. You think that through, but make sure that you do this at this stage, because when the funnel is completely built, you can then segment people into different buckets and drive them to the next funnel if you need to.
Step 7: Test, Test, Test!
Last but not least, it’s time to test, test, test. This is probably one of the steps that gets missed most often. I was building out a funnel the other day and I realized I forgot to add the products.
I got distracted, obviously. So testing is vital, vital, vital. Even if you’ve done this a million times like I have, there are still things that you will forget.
There is a proper way to test. One of my tips is to put it in test mode if you use a gmail address, (which you’ve got, right?)
Pamelajoandale@gmail.com is mine. So if I use that the first time to test, what are we going to use the second time? Well, you’ll add a one or a two or a six or a 10 at the end.
So it’s email@example.com, firstname.lastname@example.org and so on. Go through and track the tests by going into your email service provider. You’ll be able to watch what’s happening on the other side of the funnel, from the perspective of the client.
This is important because you can become blind to certain aspects that may need to be changed and tweaked. The more often you take a look at it, the more you will see things that need to be modified. That’s part of the process, though so expect it. And don’t ignore the process of revisiting the draft several times. We can get impatient and want to just go with our first round, but separating ourselves from it for awhile allows us to gain a new perspective while seeing things we may have missed the first time.
So those are my top tips for getting a funnel up and built. Now there are a lot of really cool, interesting tips and tricks that I’ve got on how to build funnels. If you’d like more of these tips and tricks and how to implement them into your sales funnels, go ahead and comment below or reach out to me here.
Reviewing the sales funnel process.
7 Steps To Getting A Funnel Built
- Copywriting comes first! It’s easier to design when you have all the copy written out.
- Wireframing. Creating placeholders for the copy, images, video, etc.
- Design. The best strategy is to design the biggest and hardest page first, and then carry through the design elements into all the other pages.
- Integrations. Adding domains and payment and email integrations.
- Product setup. This will work because your payment has been all set up already!
- Email and follow-up funnel setup and segmentation. The funnel is completely built and you can segment out what you need.
- It’s time to test and then launch!
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