Ninety-eight percent of people check their inboxes every day, and they do so 15 times on average.

As businesses, we are not utilizing email as much as we could for our marketing and client nurture.

Perhaps it is ineffective tools, not understanding the importance of email marketing, or sending emails is just too cumbersome to try and pull off with 3 different tools.

Inside High Level, there are three ways to send emails.

First Way - Sending One-Off Individualized Emails

In the Conversations Tab, we can continue any conversation that has been started with our business if we have integrated the app with High Level.

In the Contacts Tab, we can start a conversation with someone quickly and easily.

You also can add templates into the system allowing you to quickly add in an email that you send often.

I can also schedule one-off emails using the client’s time zone from within the Conversation Tab or Contact Tab.

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Second Way - Sending Email Campaigns

Under the Marketing Tab, you can see Email Campaigns.

I can create an email template or start an email campaign from a template.

I can then create an email and schedule out the campaign, add a smart list, a tag, or individuals I want to send the email to.

This is where you would write out your newsletter-type emails and have them scheduled to go out every week or every month.

Third Way - Using Automations/Workflows To Send Email

Automations are a powerful email marketing tool.

People can be put into the workflows manually, or by an action they took or didn't take.

There are a number of triggers available at this time with more being added all the time.

Go High Level Automation Triggers:

Appointments

Appointment Status

Contact

Birthday Reminder

Contact Changed

Contact Created

Contact DND

Contact Tag

Custom Date Reminder

Note Added

Note Changed

Task Added

Task Reminder

Contact Actions

Customer Replied

Form Submitted

Order form Submitted

Order Submitted

Survey Submitted

Trigger Link Clicked

Twilio Validation Error

Events

Call Statues

Email Events

Facebook

Facebook Lead Form Submitted

Membership

Category Completed

Membership New Signup

Offer Access Granted

Offer Access Removed

Product Access Granted

Product Access Removed

Product Completed

User Login

Opportunities

Opportunity Status Changed

Pipeline Stage Changed

Stale opportunities

Payments

Invoice

Shopify

Abandoned Checkout

Order Fulfilled

Order Placed

Media

Video tracking

TikTok

TikTok For Submitted

Think of the possibilities for your business if you could automate more of your email marketing.

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Go High Level Automation Actions:

Once the lead or client enters the workflow through the trigger you are able to automate a number of actions in High Level.

Actions

External Communications

Send Email

Send SMS

Call

Voicemail

Messenger

Instagram DM

Manual SMS

Manual Call

GMB Messaging

CRM

Add Contact Tag

Remove Contact Tag

Create/Update Opportunity

Add To Notes

Assign To User

Remove Assigned User

Set Event Start Date

Add To Workflow

Remove From Workflow

Remove From All Workflows

Remove Opportunity

Send Internal Notification

Set Contact DND

Edit Conversation

Send Review Request

Stripe One-Time Charge

Update Appointment Status

Add Task

AI Appointment Booking Bot

Send To Eliza Agent Platform

Add To Google Analytics

Add To Google Adwords

Update Contact Field

Facebook - Add To Custom Audience

Facebook - Remove From Custom Audience

Facebook - Conversion API

Membership Actions

Membership Grant Offer

Membership Revoke Offer

Conditions And Workflow

If/Else

Wait

Webhook

Go To

Math Operation

Goal Event

With these triggers and actions, I am able to market more effectively and personally to my leads and clients.

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Final Thoughts

Email marketing is a vital part of a business.

How could Gohighlevel help you up your email marketing game?

It will help you not only be able to accomplish the tasks in one app - the automations will actually help you get it done!

Go High Level is a very powerful CRM and as an email service provider - ESP - High Level is an excellent choice.

Reach out if you'd like more information about the system. I'd love to get you started.

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