"Increase your average cart value with an Order Bump and One Time Offer (OTO) in your sales funnels."
You can add multiple order bumps and multiple one-time upsells and downsells very easily.
Usually, these are in an SLO or Self Liquidating Offer type of funnel with a sales page containing a 2-step order form with an order bump and a one-time upsell or OTO.
But you can add them to any funnel you like.
In this video, I break it down for you.
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It usually is priced from $1 - $47 (anything more than that probably needs to be its own offer or an OTO upsell).
You can have multiple order bumps on a funnel.
You need a headline, subheadline, and body copy for your OTO along with an image.
I love order bumps as they increase the average cart value and usually order bumps are part of a self liquidating offer - SLO- funnel and an order bump will help with ad costs and get you a new client/customer at no cost.
You can also add on multiple order bumps.
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One Time Offers - OTOs are an excellent way to help increase the cart value as well.
You can have as many upsells and downsells as you would like however, be cognizant of your client as some niches really dislike all the upsells, etc when going through a funnel.
FYI:
For an OTO or Upsell product to work on a funnel, the first page of the funnel needs to be the 2-step order form page and the upsell is on the second page of the funnel.
You can put your funnel in “test” mode to be sure that your funnel works and you can progress through all the offers and ensure all the automations are working.
An SLO funnel has a few more moving parts than most funnels so be sure that it works as you want it to.
To put your funnel in test mode you toggle it on under Funnel Level Settings:
As you can see above the toggle is on Test Mode.
You would then enter these card details:
4242 4242 4242 4242
Expiry: any date in the future
CVV: any 3 digits
Once you are done with testing be sure to put the funnel back in “live” mode.
You’ll also be able to see whether or not your funnels are in Test Mode when looking at the funnels.
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An SLO funnel is a lot of work… There can be 3 or more offers in one funnel and offers take thinking work. You need the sales copy for the offers and you have the design aspect to take into consideration as well.
But, if you have the right offer in front of the right people at the right price it is a magical funnel.
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