What Is Vertical SaaS?
These days, almost all businesses in the world have heavily embraced digitization.
IT systems are essential for smooth business operations, and there are several ways that a company can approach this. Of the many solutions out there, vertical SaaS is quickly becoming one of the most popular. It offers a range of benefits that make it ideal for organizations in all kinds of industries.
So what is vertical SaaS, and how can it help your business? Keep reading to find out.
The Evolution of SaaS
SaaS has been around for decades, but it's only in recent years that it has become widely popular. By this point, most people have interacted with SaaS products in some way, and the industry continues to grow.
SaaS involves software tools that are hosted on a cloud computing system so that they can be accessed through an internet connection. Those who use SaaS can access them from anywhere, typically on various devices. There's no need for users to install SaaS software on their own devices as they can use them entirely remotely.
In most cases, a SaaS business will work on a subscription basis. Users pay a monthly fee for their software subscriptions and can use what they need at any time. Due to the rapid expansion of the market, new SAAS solutions are constantly appearing.
Vertical SaaS Explained
Vertical SaaS is a specific SaaS distribution model. It focuses on creating software solutions that are based on particular niches. For example, a restaurant or hotel might need a table management tool.
Vertical SaaS providers will look at the specific needs of a company and work to develop ideal software solutions. These solutions are made by industry experts who have thorough insights into the problems that specific industries face. This allows them to determine the best ways to solve these problems.
There have been many cases in the past where a piece of software has been developed for a single company. The developer then realized that the tool could solve the same problem for other companies within the same target industry. Rather than selling the software, they then turn it into a vertical SaaS solution.
It's not uncommon for SaaS providers to implement white labeling in their software. They can adjust a single solution so that it's slightly different for each company that uses it. By adding their own branding, it will appear that the software has been made specifically for the company using it.
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Vertical SaaS Vs Horizontal SaaS
Aside from vertical SaaS, the other main type of this service is horizontal SaaS. With this model, rather than focusing on the needs of a specific business, the provider looks at the needs of a wide range of industries.
Slack is a good example of this. It's a communication tool that's used by small and medium-sized companies all over the world. It's fairly simple in what it does, but serves its purpose well, making it ideal for businesses in almost any industry.
Horizontal SaaS isn't as new as vertical SaaS. It's a more expansive market on the whole and isn't as susceptible to saturation. With that said, due to how long it has been in use, there are currently several well-established SaaS providers.
These larger organizations have built up strong brand reputations, authorities, and customer bases. As such, it's more difficult for newer businesses to do well in the market.
As Vertical SaaS is aimed at industry-specific challenges, it's easier for newer companies to enter the market. Not only is this better for SaaS companies, but also for those who require SaaS services. If your business has specific needs that a horizontal SaaS provider can't meet, you'll likely have much better luck with a vertical SaaS provider.
Benefits of Vertical SaaS
It's often hard to predict how things will play out for modern technological advancements, but it seems clear that vertical SaaS will continue to become more popular moving forward. Vertical SaaS sales have increased significantly in recent years. More companies are becoming aware of the benefits that these solutions offer.
Better Integrations
One of the key benefits of vertical SaaS is that it provides a carefully thought-out product.
A company can completely control every aspect of it to build something that meets very precise requirements. Doing so allows providers to deliver software that won't fit under the umbrella of horizontal SaaS but targets specific problems.
These can consist of alterations to existing platforms to make them fit the needs of a company perfectly. Alternatively, vertical SaaS integrations can be designed from scratch to meet these needs when nothing suitable already exists.
Go High Level CRM is a perfect example of a white-label SaaS solution. It's an all-in-one digital marketing software tool that you can customize to meet your business needs.
Higher ROI
Profits are vital for all companies, and they should be a consideration in every business decision you make. When vertical SaaS companies are developing software, they typically conduct a lot of research. This helps them determine how to make the best solutions.
They'll analyze small business problems and determine how to solve them. With a clearer understanding of the target market, they can ensure their software does exactly what it needs to while consuming minimal resources. This ensures businesses get the most out of the vertical SaaS software they use, resulting in higher returns on their investments.
Lower Customer Acquisition Cost
All costs will impact profits, so finding ways to reduce costs can be very helpful. By taking an industry-specific approach, SaaS companies can get a better idea of a client's needs. This helps them narrow down on leads to find a smaller, more reliable lead pool.
When a company can do this, they won't need to spend as much time and money securing leads. It's also worth noting that things like reputation and word of mouth are generally more impactful in niche industries.
As such, making use of vertical SaaS solutions can help generate more referrals, further helping to reduce overall customer acquisition costs.
Head Start Over Competitors
Even if your business is in a niche industry, you'll still have some competition. Being able to get ahead of your competitors can give you a huge advantage. At this point, many industries haven't explored vertical SaaS in much depth as it's still quite new.
Horizontal VaaS is a more mature market, so many of your competitors are likely already making use of it. Far fewer, however, will have started implementing vertical SaaS solutions. Being one of the first will give you an edge over businesses that are falling behind.
Vertical SaaS companies also have a more in-depth understanding of industry needs. This is because they work with industry experts to gain vital knowledge. They can then determine the needs within the industry as well as the problems businesses are facing.
The products that vertical SaaS companies provide are more focused on these problems, so they'll serve you better than horizontal SaaS solutions. On top of this, their understanding of your industry allows them to design for future changes so you can be better prepared for what's coming.
Upgrades and Scalability
One of the biggest challenges that many businesses face is growth.
While expansion should always be a key goal, it can often be difficult to keep up with increases in demand. This is especially true with in-house systems.
When working with a vertical SaaS provider, they can easily scale their solutions as needed. This will help your company grow without difficulty.
It's also worth noting that a vertical SaaS can also scale down your solutions if needed. You may want to do this during less busy periods or if your business closes down a location.
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The Future of Vertical SaaS
As it stands, it may seem like some companies have an advantage by opting for horizontal SaaS. The world of business changes quickly, however, and it's becoming more apparent that a lot of businesses will do better with vertical SaaS solutions.
The key advantage is the customizability and personalization of vertical SaaS. You can get a software solution that meets your business needs exactly, which isn't typically possible with horizontal SaaS.
By going with a solution like High Level, you can even get a white-label software tool. It's provided by an external company that does all the heavy lifting but will be customized to match your branding perfectly.
The Right Vertical SaaS Solution for Your Company
Working with a professional vertical SaaS company can provide your business with a range of benefits.
You'll be able to get a customized software solution that will help you lower costs, increase your ROI, and get ahead of your competitors. You can scale your solution with your business so that it always meets your needs.
If you're looking for a reliable white-label vertical SaaS solution, then Go High Level could be perfect. It's a fast-growing business model that works well for new businesses as well as long-standing organizations. Book a chat today to learn more about how Go High Level could help your company.
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